Archive for April, 2009

Blink versus The Decisive Moment

If, like me, you found Malcolm Gladwell’s Blink unsatisfying, I suggest that you take a look at The Decisive Moment by Jonah Lehrer.

Like Gladwell’s book, Lehrer gives several examples of instances where trusting our subconscious provides better results than thinking things through methodically and logically. And examples of the opposite, where our subconscious can be fooled and we need to be on our guard. So far, they have a great deal in common.

Where the books differ is that Lehrer delivers on the promise to tell you when to use one mode and when to use the other.